When objective of 2 entities match –the universe conspires to bring them together and here is a short story of IYC and Anchor Collaboration.
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Most of us crafters have grown up using Anchor yarns starting at some point in our lives either mom’s engaging us in our summer holidays with a stitch kit’ or getting us to do those lovely flower embroideries.
Let us acknowledge that Anchor is an household brand name, however one thing that we would like to highlight is Anchor’s mission to keep all forms of yarn craft alive and their commitment to disseminate the craft to the new generation which perfectly blends with India Yarn Circle’s mission to Nurture Passion for all Yarn Crafts and Crafters by building a strong community encouraging crafters at different level to pick up the craft.
Anchor and IYC collaborated to embark on this journey to explore and show the possibilities of designing wearables. We deliberated on numerous ideas and everything was a possibility the list was unending. While crochet or knitting is most often associated with winterwear we wanted to break the myth to create wearables for Indian context be it the weather conditions, or traditional wear, or styling it up for everyday fashion.
“Summer Fashion” theme fitted as an apt pick to kick start the series. We makers rolled up our sleeves to directly dwell into the creative zones to design, create our Anchor summer outfit. It was a tremendous journey for us to explore in detail the possibilities of utilizing Anchor cotton yarn for different types of makes scarf, hats, blouse for saree, tops , dress , jewelry etc. (details of the makes to follow) .
The video is a tribute to all the designers in the community for bringing the best in every make, enduring spirit of designing for self-satisfaction, continuing to be spirited about yarn crafts.
We thank Anchor for giving us an opportunity for the collaboration and more importantly the creative freedom to showcase our work. We are most certain that the collaboration is just a small beginning in our joint effort to keeping the craft alive.
Enjoy the Anchor x IYC 2020 Summer Fashion show and let us know what you think!!
Do share with us your anchor makes and do drop a comment on any questions you have on Anchor yarn and we will be happy to respond!
India Yarn Circle 